Thursday, October 13, 2011

exhibition at DESIGNTIDE @ Tokyo Midtown

Cosmetics that I was involved as a perfumer will be released soon, and in prior to that they'll be exhibited in Tokyo at the DESIGNTIDE exhibition.

2011.10.29 - 2011.11.03
@TOKYO MIDTOWN HALL | t i l d e _
Their project "skin and environment / touch: design from feeling" proposes the world be perceived through touching. The project started with the thought that new ways of thinking and productive lifestyle can be acquired by spending everyday life with different perspectives. Directed by PANTALOON, artist Maki Ueda blended new perfume for the skincare product line "t i l d e _". They give people the fragments of thoughts perceived through "touching".
With the key concept “skin as the contact point with one’s surrounding environment”, proposes skin care products that make people more confident in everyday life. “Inframince” is a term coined by Marcel Duchamps.

perfume _ tilde_

Maki Ueda

An olfactory artist Maki Ueda developed for the fragrance of [tilde_] with the image of "skin tone".  It is not too sweet, somewhat dear, and transparent.

In the old Japanese language, there was no clear division in expressions for the color and the smell.  For example the word "niou (fragrant)" meant not only smelling nice, but also meant that the color of "beni" looks vibrant. (The "beni" color looks like mixture of red, pink and orange). There is a perfect example in the oldest poem book "Manyoshu" edited more than 1000 years ago.  The poem is about the beauty of a woman who is standing under a peach tree.  The pink color of the blossoms is reflected on the chin of the woman.  He says that the skin color of her chin is "niou (fragrant)".

Such unique Japanese sensitivity, somewhat synesthetic, became the starting point for the "skin tone scent".

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